- 1. Apple Macintosh Computers (1984). This was the moment when computers were evolving from rooms full of massive machines to desktops. It showed futurist scenes of a huge Big Brother face and a running girl athlete who smashed his screen image. A confusing idea, but the dramatic impact is still talked about to this day.
- 2. Budweiser Beer (1995). Three animated frogs sit on swamp lily pads croaking out the beer's name, each saying one of the three syllables. It may have caused many viewers to pause on their way to the refrigerator for more beer or to the bathroom. This great commercial also may have spawned other animated animal ads, such as the GEICO gecko and the AFLAC duck.
- 3. Coca Cola (1979). A little boy offers Mean Joe Green a Coke, and after taking it, the big athlete takes off his jersey and gives it to the boy. Shakespeare couldn't have staged it more charmingly.
- 4. Xerox Monks (1977). Quaint by today's digital wonders, this Super Bowl commercial takes a humorous look at how duplicating has progressed since Medieval times to the 1970s. The narration that brags of reproducing documents at an "incredible two pages per second" was impressive at the time.
- 5. Wendy's Where's the Beef? (1984). The commercial featuring the little old lady complaining about the lack of beef in her fast food burger has become a classic punch line. It's still quoted today with a variety of meanings, including questioning the veracity of other foods, products and politicians.
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